Médecins Sans Frontières (MSF - Doctors Without Borders)
50 Years of - MSF have been providing medical aid to those who need it most for the past 50 years. Rather than just celebrate this occasion, we wanted to inspire people by acknowledging and recognising MSF’s dedication and hard work. We created a print and digital campaign highlighting their experiences, including a bespoke crossword in the Irish Times using 50 words relating to MSF’s work. The objective was to keep the reader engaged with the brand for as long as possible and to have them ‘figure out’ what MSF do.
Concept: Luke Wright, Aoife Flynn, Cian Pawle-Bates
Art Direction: Aoife Flynn, Cian Pawle-Bates
Copy: Luke Wright
Press ad 1
Press ad 2
Press ad plus Crossword
